Are you constantly struggling with your weekly 60-second introduction, use the following outline as a guide to help you be effective.
60- Second Commercial Outline
1. Introduction- (Name, Company Name, Profession)
2. State a Product or Service (break down your business/profession to its critical parts)
3. Benefits of your business (Success stories, Experience, visual aids, incentives, good vs. bad, etc.)
4. Ask for a specific referral, the more detailed the more success in referrals
5. Call to Action (what would you like the members to do to get you a referral)
6. Repeat your name and company