Have you ever played the game “Telephone”? One person whispers a message to the person next to them, that person then has to whisper the exact same message to the next person. The relayed message invariably gets contorted before reaching the last person in the chain. The end result is quite funny, with the final whispered message bearing little resemblance to the original.

The longer and more complex the starting message, the less chance it has of surviving the trip. This game can be funny, but in real life, when it comes to your business this is no laughing matter. In word-of-mouth marketing, communication is critical; success rests on the delivery and impact of your message.

Create a message that can be repeated

1.) Make sure your message shows your passion

2.) Be memorable, mention benefits more than features

3.) Make your message authentic and motivational

4.) Simplify your message. Make it clear and concise and it will arrive intact when it reaches your target market.